MAKING MONEY

How To Help Your Customers Trust You More

If you run a business, there are a few things to bear in mind, and although we can’t go through all of them in one blog post, we can definitely touch on a couple, and they’re customer trust and your competitors. The second of these elements is just something to think about while we’re really focusing on the first, but it’s crucial to remember that no matter what business you run or what sector you’re in, you’re going to have competition, like it or not. Ignoring that or forgetting all about it (which amounts to the same thing) means you’ll fall behind, probably without even knowing about it, and that’s when your business stops growing and starts failing. 

One of the ways to ensure that you’re being as competitive as possible is to do what you can to help your customers trust you more – when you’ve got a loyal, trusting customer base, your competitors won’t be able to take those customers away from you (not easily, at least), and that’s vital. With that in mind, let’s take a look at how you can help your customers trust you more. 

Photo by Savvas Stavrinos

Provide Excellent Customer Service

If we’re talking about customers, customer service has to come into the conversation; that’s the direct line between a company and its customers, so it’s extremely important and it has to be a priority. When you’re able to provide prompt, helpful, friendly service that really adds something to the customer experience, you’ll leave your customers with a lasting positive impression, and that means they’ll keep coming back for more, time and time again. 

It’s therefore essential to train your staff to be able to handle queries and complaints in the right way, being efficient and kind at the same time. If you and your team is able to go the extra mile to solve your customers’ problems and make their experience with you better in every way, that shows you value them and you want to make them happy, and that counts for a lot. 

Have A Strong Brand 

Something else that’s sure to help your customers have more trust and faith in you is a strong and consistent brand identity. Not only does that mean they’ll be able to remember and recognize you, but it’s also a handy way to let them know what you do and perhaps how you do it – it’s definitely a great way to tell them all about your company values and what’s important. 

If you’re going to focus on branding (and you really should), it’s vital you’re consistent when you do it, so no matter where you’re advertising, whether it’s your website, social media, billboards, or you’ve got branded print stickers to add to invoices or packaging, for example, it all needs to look the same. In that way, you’re not going to confuse your customers, and they’ll trust you more because they’ll get to know you better. 

Engage With Your Community

Another excellent way to build trust with your customers is to engage with your community more – that shows you’re a real person behind your business, and that can do a lot in terms of trust and building up a brand. 

Some of the things you can do include getting involved in local events, supporting charities, and generally engaging with your customers on social media (that’s just as much as community as anything else). Showing that you care about the community and you’re invested in making a positive impact can help your customers feel as though you’re trustworthy, and they’ll want to buy from you as a result.