6 Methods To Supercharge Your Etsy Success

Unsplash – CC0 License

Making a profit on Etsy seems like it should be easy. All you need to do is sit down, do your craft, take a photo, and upload it to the site. 

But the reality is more challenging than many people expect. There’s a lot of competition and most users won’t respond to a product listing unless you put a lot of effort into it. 

That’s where this post can help. We look at some of the methods you can use to improve your success on a site like Etsy, helping you make more money and generate a viable second or third income. 

Run A Sale

One option is to run a sale – something the site lets you do. Promotions can help you gain more attention and expose people to your brand who might gloss over you otherwise. 

You don’t have to make the sale spectacular. A few percent off should usually do the trick. Then, you can look forward to traffic from people looking for bargains. 

Use More Of Etsy’s Features

Another pro tip is to use more of the native features available via Etsy’s site. Having more of these helps you automate more of your operation and ensure you’re putting out the sort of content your audience wants.

For example, Etsy has tools that help with SEO. These can help get your products found, even during Google searches. It can also help you improve your ranking on the site for any given keyword users decide to enter. 

Another tool is the analytics suite. This helps you drill down and see what ads are working, and which aren’t. 

Offer Free Shipping

Another pro tip is to offer free shipping to anyone who goes to your site. Removing this worry eliminates nasty surprises at the checkout and encourages more people to convert. 

Free shipping sounds expensive, but it makes sense if you offer higher-value items. Simply raise the price slightly to protect your margins and see how much happier your clients are. 

Engage With Other Etsy Sellers

It can also help to engage with other Etsy sellers. Teams can share ideas and tips with each other. 

More experienced sellers often have advice for newbies just looking to get started on the platform. The more insights they can gain from them, the less likely it is that they will make mistakes or something will go wrong. 

Make Your Products Attractive

You should also focus on making your products as attractive as possible. Professional photography is expensive but effective. However, if you don’t want to spend the money on it (because you craft bespoke items), learn how to take great pictures of items yourself. Always decorate packaging with elements that make it look more professional, such as a black sticker or ribbon. 

Write A Longer Description

Finally, you can supercharge your Etsy success by writing better descriptions. Making them more engaging can help you appeal to a wider audience. Customers can learn more about why they should click the buy button and how your crafts can improve their lives.